Who do you want to reach with your final project? Who is your chosen audience? Who do you want to address? They can be defined by age, class, gender, race, location, profession, interest, education, market, etc
What media habits do they have? So how want you reach them? What do you know about this audience?
Is there a related project that you admire?
Are personal or mass media approaches to distribution better? In which cases? Show examples. John Burtle and Robby Herbst generated this question.
With my final project I’m hoping to reach a limited community that is close to me. I’m thinking I want to address my friends from high school, the USC community, the Greek community, or my fraternity community. Basically, I want to reach a micro-chasm and inspire a renewed sense of purpose and meaning that may have somehow been lost or forgotten. The aim of this will largely be towards social connection for its own sake.
A lot of these people use social media, and while that’s a step in the right direction, I really don’t think its nearly personal enough or close to the facets of people and real human connection that we really care about.
A related project is Snapchat, or at least snapchat in its original form where it allowed you to create communities through the interface. The app was less global and more local and I think my aim is to really bring media back to the communities where we ultimately live out lives.
In response to the question of whether personal or mass media distribution is better, I ask better for whom? I think there is no question that personal distribution is more enriching and meaningful to individuals, but I think mass media is an excellent way to raise awareness in the interest of a cause. Generally, however I think we’re over-saturating ourselves and are losing the beauty of local, un-mediated (or at least personally mediated) experience that we can truly own and connect with. So I hope to address that in some way.